About

Hello, world! I’m Konstantin Smirnov, a product leader with 13+ years of experience building and scaling digital products.

My background spans product strategy, cross-functional leadership, platform migrations, and growth experiments - from launching new country sites to improving onboarding and conversion flows.

Here you’ll find clear, plain‑English guides on product ownership, project management, UX, and design methods - things like Scrum, Product management, design thinking, mapping journeys and flows, and other tools that help teams move from “we have an idea” to “we shipped something useful”. The focus is not theory for theory’s sake, but simple frameworks you can actually apply: how to choose priorities, align stakeholders, reduce chaos, and learn fast without burning time and energy on bureaucracy. And how to lead a team, of course.

If you’re a product owner, founder, designer, or project lead - and you want a calmer process and better outcomes - welcome. This site is built for people who prefer clarity, structure, and momentum.

smi.design is a practical knowledge base about building products and services that work in the real world.