User Experience

How do we organize customer feedback and research data? Fortunately, we have useful frameworks such as User Journeys and User Flows. They’re related, but they answer different questions - let’s explore the difference.

People don’t read web pages like books. They scan. These patterns help you place important content where attention naturally goes.

You’ve probably seen products that look outdated, but people adore them. And you’ve also seen beautiful products that make you want to throw your laptop or phone out of the window. The difference is often usability.